Connections that matter | ConnyLine

Connections that matter

Strategies, insights, and tools to communicate better and grow your business with Email and SMS marketing.

How to choose a good B2B database: 6 criteria to check before you buy

Line2Lead, Line2Lead, Daria De Marchis

How to choose a good B2B database: 6 criteria to check before you buy

In short: to choose a good B2B database, look at six criteria: where the data comes from and on what legal basis, how up to date it is, how precisely you can segment it by industry, location and compa...

Database Email

Oct 19, 2026

How to find new customers and manage contacts: a simple guide for SMEs and professionals

Line2Lead, Line2Lead, Daria De Marchis

How to find new customers and manage contacts: a simple guide for SMEs and professionals

Many SMEs and professionals know they should be doing marketing, but in practice they always end up in the same situation: scattered contacts, sporadic communication, and few new opportunities. This o...

Mar 27, 2026

Line2Lead, Line2Lead, Daria De Marchis

How to Set Up a Direct Marketing Editorial Calendar for Your Brand

n direct marketing, improvisation is the fastest way to lose effectiveness. Email and SMS only truly work when they are part of a planned, coherent, and measurable strategy. That’s why creating a dire...

Jan 26, 2026

Email and SMS Marketing: a complete guide and effective strategies

Line2Lead, Line2Lead, Daria De Marchis

Email and SMS Marketing: a complete guide and effective strategies

In today’s digital world—where brands compete to capture the attention of increasingly distracted users—direct communication is back in the spotlight. At the top of the list of the most effective tool...

Email SMS

Oct 31, 2025

Strengthen your communication with ConnyLine's SMS service

Line2Lead, Line2Lead, Daria De Marchis

Strengthen your communication with ConnyLine's SMS service

What is ConnyLine's SMS service? ConnyLine's direct SMS service, with your company name as the sender, lets you reach a large audience in seconds. This is especially useful for marketing campaigns, pr...

SMS

Apr 23, 2025

Every connection counts: why email and SMS marketing are (even more) relevant today

Line2Lead, Line2Lead, Daria De Marchis

Every connection counts: why email and SMS marketing are (even more) relevant today

In a world dominated by notifications, social media and instant messaging, you might think email and SMS marketing are tools of the past. Yet these classic channels remain among the most effective ways to reach customers directly.

Apr 23, 2025

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